Applications
BIGFLIX launches BIGFLIX HD app for iOS users
MUMBAI: BIGFLIX, India‘s first video-on-demand service launches BIGFLIX HD app for users across the world who can now enjoy watching movies in high definition on their apple devices i.e iPhone, iPad, iPod Touch, laptop and desktop.
BIGFLIX HD is the advanced and upgraded version of its predecessor. With the iOS app of BIGFLIX being amongst the top grossing entertainment app on iTunes, BIGFLIX HD will continue to allow users to stream over 2000 titles, this time in high definition.
Featuring HD quality content, the iOS app – BIGFLIX HD – offers viewers a seamless viewing experience that is available across multiple devices i.e. Apple users subscribing through iTunes can avail the services across all their Apple devices.
This means that you can watch a part of a movie on your iPad at home and then proceed to continue watching it (from where you left off) on your iPhone on your way.
BIGFLIX boasts of the largest library of HD quality movies which includes both timeless classics and new releases across Indian languages like Hindi, Tamil, Telugu, Malayalam, Bengali, Punjabi, etc.
The company is also the first to start the trend of releasing select new movies within 14 days of their theatrical launch. The thrill of watching an adventure film or enjoying the effects of animated films can now be experienced with the BIGFLIX HD app for iOS.
Speaking on the upgraded version BIGFLIX business head Shreyash Sigtia said, “The BIGFLIX app for iOS has been designed to offer a user friendly experience featuring high-quality movie content, which makes it easy for users to find their favorite movies as well as discover new launches on the platform. The app has been amongst the top grossing entertainment app on iTunes, hence, we decided to upgrade BIGFLIX HD and offer a high quality entertainment experience to our Apple users.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
