GECs
Big Ganga shows now available on ZEEL’s OZee
MUMBAI: Nowadays, a marketing strategy simply wouldn’t help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence.
Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose (and pay) for select content on the go. Examples abound — Star group has a presence on Hotstar, Zee on ditto and Ozee, Sony Pictures Network on SonyLiv and Viacom18 on Voot.
Going with the flow, Reliance Broadcast Network Ltd (RBNL) has now partnered with ZEEL’s VOD platform Ozee to expand the reach of its Bhojpuri regional channel, Big Ganga.
Speaking to Indiantelevision.com, RBNL CEO Tarun Katial said, “We are partnering with Ozee and deploying all the content to their platform. We are surprised of whatever happened on digital. On Youtube, a lot of our content is being watched. Our show ‘Birha Muqabla’ has crossed one lakh views on YouTube.”
Last year, ZEEL acquired the TV business of RBNL which includes two operational channels, one is Big Magic, a comedy channel that has now turned into a variety entertainment channel. On the other hand, there is Big Ganga, a Bhojpuri regional channel, which has also acquired four TV licences.
Also Read:
RBNL all set to relaunch Big Magic
Big Ganga strengthens weekend programming; four shows planned in Jan
Big Ganga available on Tata Sky now
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
