iWorld
Big Bang Social launches India’s first creator super-app
Mumbai: Collective Artists Networks BigBang.Social, is proud to announce the launch of India’s first creator super-app. Recognising the immense potential of the creator ecosystem, BigBang.Social offers creators a comprehensive and first-of-its-kind platform that enables commerce, brand collaboration, upskilling and a robust peer-to-peer network for building a thriving community. Designed to empower creators and fuel the growth of the creator economy, the BigBang.Social App is set to become the ultimate virtual destination that revolutionises the way creators connect, collaborate, learn and thrive.
“With a tech-first approach to the creator economy, our aim is to streamline India’s largely unorganized creator ecosystem, enabling monetization and revenue growth for creator businesses,” said Collective Artists Network founder and Group CEO Vijay Subramaniam. ” The potential of the creator economy in India is vast. As more individuals embrace entrepreneurship and leverage their creativity, there is an opportunity for creators to not only generate income but also influence industries, drive cultural shifts, and shape consumer preferences.”
The BigBang.Social App is set to be a game-changer for creators, offering a wide range of innovative features and services to fuel their ambition and success. Creators gain access to curated brand collaborations that match their unique talents and aspirations, opening doors to exciting opportunities and high-quality experiences. The platform fosters a vibrant community where creators can connect, collaborate, and learn from one another, creating a supportive ecosystem that fuels creativity and growth.
In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app’s advanced features, such as cashback rewards and reward points, to further monetize their endeavours and maximize their earnings.
“At BigBang.Social, our vision is to redefine the landscape of the creator economy, providing creators with unprecedented opportunities to grow, monetize their assets, and increase revenue streams,” said Big Bang Social CEO Anurag Iyer. “With our creator super-app, we are placing the power firmly in the hands of creators, offering them access to the best deals, tools, learning resources, peer-to-peer communication, cashback rewards, and much more.”
In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app’s advanced features, such as cashback rewards and reward points, to further monetise their endeavours and maximize their earnings.
The creator economy’s total addressable market is estimated to double over the next five years, increasing rapidly from $250 billion to $480 billion by 2027, as per Goldman Sachs research. The launch of the BigBang.Social App marks a significant milestone in the growth of the creator economy in India. Globally, there are over 200 million creators and India is set to have the largest base of social media content creators with the figure crossing 100 million this year, according to a report by influencer marketing firm Zefmo. The report predicts that the “organised influencer marketing” sector is expected to reach Rs 3000 crore by 2024 and the revenue share of micro influencers is set to rise from nine per cent to 14 per cent by 2024.
As the creator economy continues to flourish, it has the potential to disrupt traditional industries and redefine the way content is created, consumed, and monetised. With the right support, infrastructure, and investment, the creator economy can foster economic empowerment, job creation, and socio-cultural transformations. By providing creators with a virtual destination that celebrates their talents, fosters collaboration, and offers unparalleled opportunities, BigBang.Social is poised to redefine the landscape of digital creativity and entrepreneurship.a
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
