Film Production
Bhojpuri beats, big screens, and bigger dreams
MUMBAI: If Bhojpuri item songs are the life of every desi party, why stop at the dance floor?
The same language that fuels our inebriated bhangra sessions now takes a glamorous leap to the silver screen.
Filamchi Bhojpuri, the beloved channel that keeps Bhojpuri cinema lovers hooked, is all set to make its debut in film production with Saas Kamaal Bahu Dhamaal. Starring none other than the reigning queen of Bhojpuri cinema, Amrapali Dubey, this blockbuster-in-waiting promises drama, dhamaal, and that irresistible Bhojpuri masala.
Mark your calendars for 21 December 2024, 5 pm, because the magic unfolds exclusively on Filamchi Bhojpuri!
The star-studded cast includes Vidya Singh, Manoj Bhattacharya, Lado Madhesia, Jay Yadav, and Jyoti Mishra, all delivering stellar performances. Blending humour and drama, the movie explores familial relationships while offering an entertaining and thought-provoking narrative.
Speaking about the project, Dubey shared, “Saas Kamaal Bahu Dhamaal is an engaging narrative that delves into the intricacies of familial relationships while blending humour and drama. It’s a story that entertains and educates, offering viewers an emotional and thought-provoking experience.”
IN10 Media Network MD, Aditya Pittie emphasised Filamchi Bhojpuri’s commitment to its audience, “Filamchi has always been dedicated to celebrating Bhojpuri cinema and its cultural vibrancy. With this step into original film production, we aim to deepen our connection with our audience in Bihar, Jharkhand, and beyond. Our first production, Saas Kamaal Bahu Dhamaal, underscores our commitment to delivering high-quality, relatable, and impactful storytelling. This is just the beginning, as we plan to bring many more such stories to life that resonate with our viewers.”
With its engaging screenplay, memorable music, and outstanding performances, Saas Kamaal Bahu Dhamaal promises to redefine Bhojpuri cinema, making it a perfect choice for family viewing. The film blends comedy, drama, and heartfelt moments, ensuring a delightful and resonant experience for its audience.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
