iWorld
Bharath C.S. takes the helm as content director at Kuku TV
BENGALURU: Bharath C.S.., a seasoned creative director with over two decades of experience in content creation and digital production, has been appointed as the new content director for micro drama at Kuku TV. The move, effective June 2025, sees Bharath bringing his extensive background from industry giants like Amazon and various top television networks to the burgeoning micro-drama segment.
With a career spanning leadership roles at Amazon, Culture Machine, Udaya TV, Zee TV, ETV, and UTV, Bharath has consistently delivered high-impact content across television, digital, and over-the-top (OTT) platforms.
During his tenure at Amazon, he was instrumental in spearheading the MPAM automation tool, which significantly enhanced content delivery speed and precision. His impressive portfolio includes producing over 500 television shows (both fiction and non-fiction), more than 1,000 television commercials, and over 100,000 digital assets.
At Culture Machine, he successfully established regional digital channels, tapping into the unique cultural landscape of south India and boosting engagement for Tamil and Telugu audiences.
Bharath’s appointment is expected to bolster Kuku TV’s strategic and creative output in the rapidly evolving digital content space, particularly in the creation of concise, impactful narratives
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.
