Company expands beyond TV as ZEE5 turns profitable and new-age content gains focus
Bullet crosses 10 million downloads as Zee looks to scale short form content
Digital business turns profitable as ZEE5 expands into micro dramas, FAST channels and kids content
Punit Goenka says Zee will prioritise value over costly sports rights as ZEE5 revenue rises 58 per cent
A landmark Meta-Ormax study of 2,000 viewers reveals a format that is growing fast, paying slowly and consumed almost entirely in secret
