‘Don’t Go Na’ marks the Coca-Cola India brand’s first brand-led micro drama, with episodes rolling out on Instagram and YouTube
Mohalla Tech’s short-video app ranks fourth in Google Play’s social media category with 300 minutes of monthly user time
Company expands beyond TV as ZEE5 turns profitable and new-age content gains focus
Bullet crosses 10 million downloads as Zee looks to scale short form content
Digital business turns profitable as ZEE5 expands into micro dramas, FAST channels and kids content