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Microdrama experiment exits stage left as audio giant sharpens focus on profitability, overseas growth and IPO ambitions
Short-form push targets 300M users as content meets commerce in new format
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
Audio and micro-drama giant launches first Hindi feature film on 8 May.
New format delivers 800 hours of content and Rs 650 crore in revenue in 2025 alone.
