MUMBAI: With Kagaz Ki Kashti (KKK), the new daily soap to set sail on Sahara TV, Bhagyashree has adorned the role of creative head and hubby Himalaya that of producer.

The serial made under their banner Shrishti Entertainment is all set for launch at 10 pm on 4 November 2002. The serial has a budget of a whopping Rs 50 million plus and is scheduled to have 268 episodes for one year.

Bhagyashree and Himalaya also have another soap called Tanha Dil Tanha Safar, a joint venture with UTV and five medium budget films in the pipeline. While Himalaya, last seen with Bhagyashree on the big screen, will refrain from acting on the small screen, he plans to don the greasepaint for his forthcoming films.

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The soap which has three K’s( the most popular and deemed auspicious letter nowadays)claims to be different from the ongoing saas-bahu sagas currently on air. The story revolves around Arti (played by Bhagyashree), a small town girl whose childhood sweetheart returns from the US with a girlfriend, thus forming the predictable love triangle. The story goes on to focus on Arti’s battle to win him over and the many challenges she faces. Apart from being packed with the usual twists of heartaches, family melodrama and the likes, the serial’s USP are songs created especially to add glamour and depth to the serial.

“The title has been inspired by the evergreen ghazal kagaz ki kashti by Jagjit Singh and Chitra Singh as it brings out the essence of the serial. We are trying to show how each and every individual nurtures some childhood dream and how one is forced to change oneself, to adapt to the surroundings, sometimes turning into individuals one really doesn’t want to,” says Bhagyashree. ” We hope that the serial will be able to garner an impressive viewership for the channel, just like some soaps have managed for channels like Star and Zee ” she adds

The soap has an impressive star cast like Govind Namdeo, Salim Shah, Maru Sheikh, Rajiv Varma and Ritu Raj to name a few.

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” We endeavour to show love in all its colours. It emphasises the love and affection that exists between a father and a daughter, siblings , husband and wife , family members etc and how in spite of their many differences , they are always there for their loved ones in times of need,” says KKK producer Himalaya.”Though the original concept is mine , the screenplay and dialogues have been written by Parveen Sethi, ” he adds.

“Each and every character of the serial is well etched and has an important role to play. Not one character can claim that his or her role is in any way less significant than the other. They are characters the audience will be able to identify with ,they are characters with shades of grey and not the usual black and white,” claims Bhagyashree.

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