News Headline
Best moment marketing trends of 2019
DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing times and technologies have transformed this completely. The new-age consumer has the attention span lesser than that of a gold fish, and often ends up skipping the ads that a marketer had spent a good few months of his life in curating.
The consumer of today believes in living in the moment and brands have to catch them in that exact time span. And this has given rise to an influx of creativity on social media platforms, the second homes of the new-age customers, in the form of moment marketing. While earlier this was fixed for some particular occasions like festivals and elections, year 2019 saw brands leveraging every small and big moment that was breaking the internet. From the series finale of Game of Thrones to the expensive bananas that Rahul Bose had to eat, from Delhi smog to Indian men’s cricket team bowling the ‘pink ball’ for the first time in an international match, everything became a creative field for the brands and their creative agencies.
On the first day of the year, here’s a look-back on the most interesting moment marketing trends and top brands’ take on it!
Game of Thrones Finale
Game of Thrones was probably the best television show of the decade and had became a rage in the meme-world too with its initial seasons. But this year the craze was in multitudes as the show was wrapping up its journey forever. Though the season left many fans and cast members disappointed, the brands came out with some interesting campaigns.
Johnnie Walker
Toast to the new season of @GameOfThrones with our exclusive White Walker by Johnnie Walker #JWWhiteWalker pic.twitter.com/DZOKwFDAqT
— Johnnie Walker (@johnniewalker_) April 14, 2019
Durex India
The show’s end won't be the only thing coming. To buy Durex Extra Time, click on https://t.co/0iJilPzQaQ. #GameOfThrones #GOT pic.twitter.com/b4Xxem4nbV
— Durex India (@DurexIndia) April 14, 2019
Swiggy
Some good things take 2 years to come. Some good things take just 30 minutes 🙂 #GamesOfThrones pic.twitter.com/1vIedYQouj
— Swiggy (@swiggy_in) April 13, 2019
Mother Dairy
Start your premiere morning with a glass of milk. #got pic.twitter.com/Pvw2pVyhqx
— Mother Dairy (@MotherDairyMilk) April 14, 2019
Yuvraj Singh’s Retirement
Yuvraj Singh is one of the most successful and loved Indian cricketers. The champion best remembered for his iconic six sixes in an over and his incredible performance in World Cup 2011 despite his ongoing battle with cancer announced his retirement from the international cricket in June this year and like his fans, some brands paid their tributes to the star in their own way.
Zomato India
Always a champion #YuvrajSingh pic.twitter.com/Vvex6KTGJN
— Zomato India (@ZomatoIN) June 10, 2019
Fevicol
#MazbootJod. #YuvrajSingh. pic.twitter.com/1DC5rBsVy4
— Fevicol (@StuckByFevicol) June 10, 2019
Indigo
Pulse
We'll miss U V much! @YUVSTRONG12 #PranJaayeParPulseNajaaye #YuvrajSingh pic.twitter.com/t7ZtcYIXyf
— Pulse (@PassPass_Pulse) June 10, 2019
Rahul Bose’s rendezvous with two expensive bananas
The most bizarre and hence most hilarious trend of the year was two expensive bananas served to actor Rahul Bose by JW Marriott in Chandigarh. As soon as Bose shared the photo of the bill amounting Rs 442.5 online, brands jumped the marketing bandwagon to cash on this momentous opportunity.
Oyo
Oh gosh#RahulBoseMoment pic.twitter.com/AnXZezKurp
— Janu Dhingra (@dhingra_janu) July 25, 2019
Zomato India
— Zomato India (@ZomatoIN) July 25, 2019
Amazon Prime Video India
prime subscription is just Rs. 129 per month btwpic.twitter.com/oqzA81ssan
— amazon prime video IN (@PrimeVideoIN) July 25, 2019
Arre
When the bill gives you chills. #RahulBoseMoment pic.twitter.com/Br9s1pziMJ
— Arré (@ArreTweets) July 25, 2019
Iphone 11’s triple camera feature
The launch of every iPhone is a meme fest for the netizens. From selling kidney jokes to takes on no massive updates from older versions, the internet sees it all. But this time, the fodder of the online discussion was the triple camera, which fed the imagination of the brands in ways unimaginable.
Durex India
Do it like a pro. To buy Durex Mutual Climax, click on https://t.co/JPcPWRUp8M. #iPhone11 #Apple pic.twitter.com/ViIxzJ6MOQ
— Durex India (@DurexIndia) September 11, 2019
Manforce Condoms
Shaadi.com
Embed:
Swiggy
Pro chefs, at it! pic.twitter.com/hJgfnECzOY
— Swiggy (@swiggy_in) September 11, 2019
Delhi’s Pollution
Delhi smog is one of the most trending events online for the past many years. The even-odd rule and increased sale of face masks are interesting talk points online. This time, the brands also came up with their creative best inputs to market themselves online in an unconventional manner.
Manforce India
Pee Safe
Policy Bazaar
Filter Copy
Onion Prices
The economic turmoil going on in the country concerned everyone this year. The repurcussions were many including the sky-high prices of one of the basic staples in Indian diet, onion. While it worried all, the brands had their own way of using the situation to their benefit.
Orient Bell
HDFC Bank
Trident
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
