DTH
BES Expo 2006 kicks off in capital
NEW DELHI: The 12th BES Expo 2006 kicked off here today with this year’s theme being `Broadcast Trends: Reaching the Unreached.’ The Expo runs from 9 to 11 February.
Broadcast Engineering Society (BES) president, while briefing the press about this year’s Expo, said 300 companies from more than 25 countries will be participating and displaying their latest technological solutions for the broadcasters.
The emerging technology of TV-on-mobile, based on digital multimedia broadcasting and DVB-H (digital video broadcasting-handheld) will be on display for the live show at the BES Expo.
BES is a non-profit organisation and its the main objective is to serve the masses by bringing the best broadcasting technologies in the country at the earliest.
According to Ganesan, BES is expanding and is including broadcasters from other private and government organizations. The organization now has membership from Sri Lanka’s Maharaja TV, NDTV, Zee TV, Sahara One and several other broadcasters.
The press conference was also attended by past presidents RK Gupta, BK De, DK Gupta and other council members of the BES.
BES Expo 2006 was inaugurated by information and broadcasting minister PR Dasmunshi. I&B secretary SK Arora presided over the function. Korean Broadcasting Commission chairman Sung Dai Noh, Prasar Bharati CEO KS Sarma were the guests of honour.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
