iWorld
Bengali OTT platform Mukti Prime to launch on 8 March
Mumbai: Mukti Production LLP is set to launch a new Bengali OTT platform Mukti Prime on 8 March. Interdisciplinary artist Sujoy Prasad Chatterjee will oversee the content on the app, which has been created by Partha Chatterjee.
The app will be available for download on the Google Play Store for Android users and App Store for iOs users. “It will showcase content such as web series, Bengali films, short videos, short films and other original content across genres,” said the statement.
The platform has already announced a slew of Mukti Prime originals including the series “Condom Kelenkari,” “Ganesh Murti,” “Morichika” and “Chittorgarh Murder Case.”
“Mukti Prime is offering subscribers three plans – basic, standard and premium that give access to all its content for a period of 12 months. The basic plan priced at Rs 199 can be accessed using a single device, the standard plan priced at Rs 299 can be accessed by up to three devices and its premium plan at Rs 599 can be accessed by up to six devices,” according to the statement.
India’s regional OTT space is increasing in competitiveness with the share of regional language consumption on OTT platforms expected to cross 50 per cent of time spent by 2025 from 30 per cent in 2019, overtaking Hindi at 45 per cent as per FICCI-EY report. There are more than 45 OTT platforms in the country.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
