iWorld
Bengali OTT platform Addatimes launches in Bangladesh
MUMBAI: Addatimes, Bengali entertainment OTT platform and web channel with music, original web shows and short films, has launched in Bangladesh to coincide with the Eid-Ul-Fitr celebrations. Addatimes is targeting five million subscribers within the first years of its launch. The yearly subscription plan for Bangladesh market is 299 Taka.
The partnership between Addatimes and LBC Media Entertainment Company, a concern of Agrani Holdings Group, and Allianz FMCG Holdings Ltd was announced recently. As a distribution partner, Agrani Holdings Group will expand Addatimes' reach and business by entrusting the online streaming platform to OEMs, telecom companies and internet service providers, among others. They will also promote the brand in Bangladesh through marketing projects.
Addatimes founder and promoter Rajiv Mehra said, “Bengali is the eighth-most popularly spoken language in the world and Bangladesh is a country where the Bengali language is all-encompassing. Since Dr Sakib has such an in-depth understanding of the Bangladeshi market, this partnership was a real no-brainer. We at Addatimes feel, that this was the right time to expand our reach and so we have moved forward with this decision. We have all the ingredients to serve the Bangladeshi audience the real feast of entertainment.’
Addatimes director and co-promoter Nispal Singh Raney said “We at Addatimes are incredibly happy with this new association. We have faith in the abilities of our friends at Agrani and we hope that this is just the beginning of a very fruitful partnership.”
Agrani CEO Sakib M Rahman commented on the partnership, "Our group has over the years earned the reputation of rapidly developing strategic business environments with a strong understanding of the local culture."
"Addatimes is one of the most popular Indian-Bengali online streaming giants, offering a wide variety of content. Our distribution network will focus on providing the video-on-demand service across the country. The execution of the OTT platform will be carried out by the group's sister concern companies, Agrani Trading Company Limited and LBC Media Entertainment Company, in Bangladesh," he added.
LBC also has a strategic association with Insomnia Media and Content Services LLP for curating, developing and producing content for LBC across genres and formats. “We are excited about Addatimes launch in the Bangladesh Market. Insomnia is here to tell compelling Untold stories, with global production values for the evolving audience,” Insomnia co-founder Juhi Parekh Mehta said.
The Addatimes Prime Bengali web series include the premium web series The Senapatis, and Oh Mother!, Feluda, Khyapa, One Night Stand and Sufiyana among others. Viewers can watch the first web-episodes of all these shows for free only on Addatimes. The platform has varied content slate including periodic drama to contemporary romance.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
