Movies
Bengali film Posto to premiere on Hoichoi before satellite TV
NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere.
This will provide Bengali moviemakers a robust additional pipeline of movie-loving Bengali diaspora across the world, who have so far been deprived of many movies in the language because most have a weak or no international theatrical release.
Hoichoi has already created a huge buzz in the Bengali entertainment industry with the launch of a slew of engaging original web series and shorts, and the acquisition of the Shiboprosad Mukherjee and Nandita Roy directorial venture, Posto, is set to further disrupt the industry.
SVF & Hoichoi co-founder Mahendra Soni said, “What adds to our delight is that it is with this, the most successful film of 2017 so far, that Hoichoi will not only delight the Bengali diaspora across the world but will also help the Bengali film industry to overcome the challenges and limitations of international theatrical releases and take their forthcoming movies to a massive global audience of movie lovers worldwide.”
Posto, which grossed more than Rs 50 million within four weeks of its release, received critical acclaim from the film fraternity. Portrayed by Arghya Basu Roy, Posto is a little boy raised by his grandparents (Soumitra Chatterjee and Lily Chakraboty) in Shantiniketan, a small town in Birbhum district, West Bengal. Posto’s parents (Jisshu Sengupta and Mimi Chakraborty) who are settled 200 km away in Kolkata, visit their son only on weekends.
Trouble ensues when Posto’s father gets a new job offer outside India and plans to take Posto along with him. The boy’s grandparents are against the decision and the argument finally drags the kid into the courtroom.
The film’s director, Shiboprosad Mukherjee, said, “It gives me great pleasure to announce that Posto will be exclusively available on Hoichoi, which has become the one-stop destination for people looking for great Bengali entertainment content. Any director would want his creation to be seen and liked by as many people as possible and Hoichoi will enable my film Posto to do just that!”
Hoichoi showcases exclusive original shows every month and more than 500 Bengali movies. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by co-founder Vishnu Mohta, who is also SVF’s executive director.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
