Movies
Bengali film Posto to premiere on Hoichoi before satellite TV
NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere.
This will provide Bengali moviemakers a robust additional pipeline of movie-loving Bengali diaspora across the world, who have so far been deprived of many movies in the language because most have a weak or no international theatrical release.
Hoichoi has already created a huge buzz in the Bengali entertainment industry with the launch of a slew of engaging original web series and shorts, and the acquisition of the Shiboprosad Mukherjee and Nandita Roy directorial venture, Posto, is set to further disrupt the industry.
SVF & Hoichoi co-founder Mahendra Soni said, “What adds to our delight is that it is with this, the most successful film of 2017 so far, that Hoichoi will not only delight the Bengali diaspora across the world but will also help the Bengali film industry to overcome the challenges and limitations of international theatrical releases and take their forthcoming movies to a massive global audience of movie lovers worldwide.”
Posto, which grossed more than Rs 50 million within four weeks of its release, received critical acclaim from the film fraternity. Portrayed by Arghya Basu Roy, Posto is a little boy raised by his grandparents (Soumitra Chatterjee and Lily Chakraboty) in Shantiniketan, a small town in Birbhum district, West Bengal. Posto’s parents (Jisshu Sengupta and Mimi Chakraborty) who are settled 200 km away in Kolkata, visit their son only on weekends.
Trouble ensues when Posto’s father gets a new job offer outside India and plans to take Posto along with him. The boy’s grandparents are against the decision and the argument finally drags the kid into the courtroom.
The film’s director, Shiboprosad Mukherjee, said, “It gives me great pleasure to announce that Posto will be exclusively available on Hoichoi, which has become the one-stop destination for people looking for great Bengali entertainment content. Any director would want his creation to be seen and liked by as many people as possible and Hoichoi will enable my film Posto to do just that!”
Hoichoi showcases exclusive original shows every month and more than 500 Bengali movies. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by co-founder Vishnu Mohta, who is also SVF’s executive director.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
