e-commerce
BedBathMore.com plans $20 mn investment in 18 months; to raise $10 mn
MUMBAI: Social commerce platform BedBathmore.com will be investing close to $20 million as part of its expansion plans over the next 18 months. The company is already in talks with investors from the retail trade sector as well as VCs to raise an initial round of about $7-10 million over the next couple of months.
BedBathMore.com, currently funded internally and via Blume Ventures, is likely to close the first round of investment over the next 90 days.
The company, which recently re-aligned its business from a pure-play commerce model to a content-community-commerce model, will invest the funds to build its product offering as well as technology. The company will also be doubling its team size, increasing from the current 100-member team to over 250 by the end of the current fiscal.
Over the next 18 months, the company will focus on extending the current value-propositions it offers to its users. Key amongst these will be increasing the community of architects and designers on its platform from the current 3500 to 10,000 by December this year. BedbathMore will also begin development of several industry first features to its platform that will appeal to users looking to style their homes.
BedBathMore founder and CEO Amit Dalmia said, “BedBathMore.com will be a platform to combine content, community and commerce, in a simple yet intelligent manner. We don’t want to be viewed just as a commerce company but as a discovery based company. BedBathMore.com will be a disruptive and an integral part of bridging the gaps, currently not being looked at in the market. As a part of this journey, we are looking for partners who can associate with us to realize this vision.”
Over the past few months, BedBathMore has made key acquisitions of Homado.com, an online community of architects and CrudeArea, an art based start-up focused on the discovery of graphic art.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
