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Beatit Entertainment lands BCCI mandate for IPL playoff, WPL 2025 and Dharamshala stadium ops
NEW DELHI: Cricket’s biggest nights are getting louder, brighter and slicker. Beatit Entertainment has locked in two high-profile mandates for 2025, securing match entertainment duties for the Women’s Premier League and the IPL playoff, while also taking over full venue operations and entertainment management at the HPCA’s Dharamshala Cricket Stadium.
Under its collaboration with the BCCI, Beatit has been entrusted with end-to-end match entertainment for WPL 2025 and the IPL playoff in New Chandigarh. The brief spans planning, production and execution of in-stadium experiences, including VR gaming zones, light and sound shows and synchronised fireworks aimed at maximising crowd engagement during India’s most-watched sporting properties.
Running parallel is Beatit’s appointment as venue operations and entertainment management partner for HPCA Dharamshala. The scope covers hospitality management, stadium aesthetics, match-day programming, branding and overlays, along with coordinated light and firework displays.
For Dharamshala, the firm reworked premium hospitality through sharply defined visual themes: red and gold for corporate boxes, black and white for the VVIP enclosure, and metallic blue and silver for the clubhouse. Enhancements included redesigned buffet layouts, curated bar installations, decorative wall panelling and distinct visual identities for each zone. More than 30,000 sq ft of concourse branding and visual installations were rolled out across spectator areas to lift the overall stadium experience.
Following feedback from the inaugural Mohali fixture, HPCA also sought a sharper mid-innings spectacle. Beatit responded with a three-minute synchronised show blending precision fireworks, laser lighting and stadium-wide illumination. Timed with India’s strong first-innings performance, the display sent crowd energy soaring and quickly travelled across social platforms, underlining how live entertainment now amplifies both broadcast and in-venue impact.
The twin mandates mark a clear step-up for Beatit Entertainment, cementing its position as a go-to execution partner for cricket boards, stadium authorities and marquee leagues. As Indian cricket doubles down on spectacle, Beatit is betting big that experience, not just the scorecard, will decide who owns the moment.
