News Broadcasting
BBC Worldwide has a new business development head
MUMBAI: BBC Worldwide, the commercial consumer arm of the BBC, has appointed Sandra Braun as its head of New Business Development for Europe, Middle East, India and Africa (EMEIA).
Braun has been promoted to this new position to oversee all the strategic new business development initiatives across TV, publishing, new media and channels in the region. Business areas range from the rapidly developing Video-on-Demand market, broadband and interactive TV to mobile and hand-held devices, digital cinema and website syndication. Sandra will also look at opportunities for sponsorship and cross-promotions in these markets.
According to a release, Braun will reporting directly to EMEIA’s Managing Director Mark Young. She will also work closely with EMEIA’s sales teams across all territories to ensure that the cross-divisional synergies between various businesses are optimised and efficiently implemented. Additionally, she will identify new business opportunities, evaluate their strategic importance for BBC Worldwide and oversee their implementation.
The release also stated that one of Braun’s recent initiatives was to develop the mobile voting service for the Top Of The Pops Awards in the German speaking markets. The scheme involved making available the same voting mechanism across TV, Teletext, Internet and the ‘Top Of The Pops Magazine’ and proved to be very successful.
The release also mentioned that Braun, an MBA degree from the Oxford Brookes University, joined BBC Worldwide in 1998 from her native Germany, where she worked as Foreign Rights Manager with publishers Ullstein Buchverlage.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
