Kids
BBC Magazines to launch first pre-school weekly
MUMBAI: BBC Magazines in the UK is set to expand the pre-school sector with CBeebies Weekly magazine next month.
CBeebies Weekly magazine’s content has been created to enhance a child’s experience of the CBeebies programming week. Featuring all the familiar CBeebies characters and presenters from the UK’s number one digital channel for children under 5, the magazine will encompass the CBeebies trusted philosophy of learning through play.
Following extensive research with parents and children, CBeebies Weekly has been designed to focus on encouraging parent and child interaction.
Activities have been created to promote a sense of achievement for both and every issue has a pull out reward chart which children will be encouraged to use in tandem with the stickers that come free with every issue. The magazine also includes a child friendly TV guide that creates anticipation and excitement about the programmes, as well as encouraging active viewing in young children.
BBC Children’s department controller Richard Deverell says, “We believe that CBeebies Weekly will enable us to develop a deeper relationship with our viewers. It will enhance a child’s enjoyment of CBeebies, encouraging real interaction between the child and the programmes, as well as helping parents to get the most out of the learning potential of CBeebies whilst still having lots of fun.”
BBC Magazines Pre-school publisher, Pauline Cooke says, “Our research has shown that parents extend their trust of the CBeebies channel to the magazine in terms of quality and educational value. CBeebies Weekly will be at the heart of our portfolio of strong character branded pre-school magazines and will enable us to create a magazine that for the first time truly reflects a child’s week.”
“As with all our pre-school magazines, we have a designated Educational Editor, to ensure that the content of the magazine actively reflects and promotes the developmental needs of pre-school children, and is underpinned by the six areas of learning in the Foundation Stage’s Early Learning Goals,” said Cooke.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
