BBC America, Twitter in branded video partnership

MUMBAI: As part of its strategy to go beyond 140 characters, micro-blogging site Twitter has tied up with BBC America to offer the first in-Tweet branded video synced to entertainment TV series.

This news comes after reports that Twitter was in talks with NBCUniversal and Viacom for content. Twitter has also launched a music service.

Twitter already has partnerships with Time Warner‘s TBS, sports broadcaster ESPN and the Weather Channel.