News Broadcasting
Barc Week 25: India TV leads HSM market for three weeks
Mumbai: Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).
As per data shared by the channel for Week 23, 24 and 25, India TV has a consistent relative share of 13.5 per cent for the 15+ target group.
Aaj Tak follows the channel with 12.8 per cent relative share in Week 25. News18 India has a 11.9 per cent share, TV9 Bharatvarsh has 10.9 per cent share and Republic Bharat with 10.8 per cent share.
Zee News has a relative share of 9.2 per cent followed by Times Now Navbharat at 7.4 per cent share. ABP News has 6.5 per cent share, News Nation has 5.8 per cent share and Good News Today has 5.2 per cent share.
Furthermore, India TV is also the leading channel in the Hindi-speaking Urban 15+ T.G market eight consecutive weeks with a 14.4 per cent relative share in Week 25.
India TV is even more popular with affluent audiences i.e., NCCS A HSM as per the Barc data. India TV has been the leading Hindi news channel for this target group for eight weeks and has a 15.2 per cent relative share in Week 25.
The overall ratings for Hindi news genre (Average Minute Audience (AMA) (000)) grew by four per cent in week 25 i.e., 18-24 June.
Additionally, as per return-path data (RPD) by Airtel Xstream, India TV is the leading Hindi news channel from Week 18 to Week 25 in the Hindi-speaking market with 18.6 per cent relative share. The RPD data is on the basis of total watch time.
Source: BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 23’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM Urban, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: NCCS A, Market: HSM, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s
BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 18’22 to Wk 25’22, Hindi News Genre consist 12 Hindi News Channels, AMA 000s
Airtel Xstream, All Days, 24Hr, Market: HSM, Period: Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis Total Watch Time
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
