News Broadcasting
BARC India suspends three errant channels’ review
MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.
An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.
BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.
The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.
Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”
Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )
India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”
ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.
It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.
The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.
BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.
Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
