iWorld
Banijay CEO Marco Bassetti to deliver a keynote address at MIPCOM Cannes
Mumbai: RX France (formerly Reed MIDEM) has announced that Banijay CEO Marco Bassetti will give a keynote address at MIPCOM Cannes, happening between 17 and 20 October.
As the CEO of the biggest independent content producer and distributor in the world, Bassetti is in charge of a growing operation that spans 22 countries, more than 120 production companies, and a library that includes Big Brother, Peaky Blinders, Survivor, and MasterChef, in addition to the upcoming blockbuster films “Rogue Heroes,” “Blow Up,” “Starstruck,” and “Marie Antoinette.”
Banijay CEO Marco Bassetti said, “After three years away, we are proud to be back in Cannes with over 200 of our global talent in tow. MIPCOM always stands as a momentous occasion for our business, and I look forward to taking the time to share more about our current strategy and the trends we are recognising across the globe. So much has changed for us since we were last here, so it will be great to fully reconnect with the market and introduce our scaled-up group officially.”
It will take the stage on the second day of the market as part of the agenda-setting Media Mastermind keynote series, which features eminent global executives and TV industry creatives speaking from the renowned Palais des Festivals stage.
The discussion will include Bassetti’s observations on both the overall industry trends and the strategy of the world’s producers and distributors.
MIPCOM Cannes and MIPJUNIOR director Lucy Smith said, “MIPCOM Cannes is back and supersized this year. Hearing from the man at the helm of what is now one of the world’s largest independent production groups couldn’t be more appropriate. We look forward to warmly welcoming Marco back to Cannes and back to the Grand Auditorium stage.”
The 38th International Co-production and Entertainment Content Market will feature exhibitors from over 45 nations, including the biggest studios and platforms in the world of TV. The highly anticipated market is expected to draw over 10,000 delegates in total.
The Seaview Producers Hub, an inaugural 1,000 square metre networking lounge and event space set against Cannes’ iconic sea view, is also being added for MIPCOM Cannes in 2022. It was introduced to reflect the market’s increased focus on exploring early-stage development, co-production, financing, and funding partnerships.
With screenings of eagerly anticipated series and exclusive trend insight presentations alongside the keynotes, the weeklong MIPCOM Cannes conference programme helps define the TV industry’s year.
Diverse, inclusive storytelling and mentoring will continue to be at the heart of the MIP mission and will be emphasised throughout the programme and market.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
