Kids
Bangladesh unveils Children’s Television Foundation
MUMBAI: Bangladesh is looking for quality kids’ television content and the country’s first step in this direction is the establishment of the Children’s Television Foundation of Bangladesh (CTFB).
The CTFB plans to produce all types of programming for the interest of the children and will telecast these programmes via the electronic media in the country and overseas.
The non-profit organisation will work together with the country’s television networks to develop innovative children’s programming. In addition, it will also provide training for writers, directors and producers of children’s shows.
The organisation also plans to undertake production-oriented research and evaluation on children’s programming, organise a children’s TV summit in Bangladesh every two years and introduce an award to encourage quality children’s products.
States CTFB secretary Fahmidul Islam has been quoted in media reports as saying that, the CTFB is meant to be a platform for Bangladeshi children to voice their concerns on the country’s social and economic development. “The CTFB will allow the children to best utilise their latent talent by allowing them to participate actively in various socio-economic programmes,” he said.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
