Gaming
Bandai Namco doubles down on SuperGaming investment
MUMBAI: Bandai Namco Entertainment has hit the “continue” button on its investment in SuperGaming, one of India’s leading game studios, reinforcing its belief in the country’s booming gaming scene. The Japanese publisher behind legendary titles like Elden Ring, Dark Souls, One Piece, and Pac-Man has made an additional investment in SuperGaming through its startup fund 021, which was launched in 2022 to fuel new entertainment experiences and expand its global footprint.
While the exact investment amount remains undisclosed, the 021 fund typically backs startups with capital ranging from 10 million to 500 million yen ($75,000 to $3.75 million). India, along with Latin America, the Middle East, and Southeast Asia, has been identified as a key growth market for Bandai Namco’s strategic expansion.
“Bandai Namco doubling down on their investment is a strong vote of confidence in our mission and our team to build world-class games and gaming infrastructure from India for India and the world,” said SuperGaming, CEO & co-founder, Roby John.
Founded in 2019, SuperGaming has gained recognition for popular mobile titles like Silly Royale, Tower Conquest, and MaskGun. The company has also developed SuperPlatform, a cloud-based live-ops game development engine that helps developers seamlessly manage and scale their games. Bandai Namco is already a customer, using SuperPlatform to power its official PAC-MAN mobile game, which has over one billion downloads.
SuperGaming’s biggest recent success is Indus Battle Royale, a made-in-India battle royale game set in an Indo-futuristic universe. Since its October 2024 launch, Indus has amassed over six million downloads and currently holds a 4.0-star rating on Google Play and 4.2 stars on the App Store.
Bandai Namco’s continued investment follows an initial funding round in March 2023, during which SuperGaming impressed with its rapid growth, deep player engagement, and commitment to high-quality game development. With backing from major investors including Akatsuki Entertainment Technology Fund, Skycatcher, BAce Capital, and Dream Incubator SuperGaming is quickly establishing itself as a force to be reckoned with in India’s gaming landscape.
As Bandai Namco presses forward with its India strategy, SuperGaming looks set to play at a whole new level bringing innovative, culturally rich gaming experiences to players at home and beyond.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
