Digital
Swipe right on India’s next digital revolution
MUMBAI: Forget just astrology, bollywood and cricket, India’s digital appetite now runs from A to G. According to the Swipe Before Type report unveiled at Lumikai Insignia 2025, Indians are now paying for astrology, bollywood, cricket, dating, education, fandom, and gaming, reflecting a seismic shift from the old offline A-B-C of entertainment to a mobile-first, monetised mosaic.
Launched by Lumikai, India’s first gaming and interactive media VC fund, the report unpacks how a generation raised on touchscreens is swiping, streaming, and spending its way into new digital frontiers. The insights, drawn from nearly 3,000 mobile users, reveal a nation that’s not just watching but participating.
Women now make up 46 per cent of India’s interactive media audience, two-thirds hail from non-metro regions, and a whopping 80 per cent use UPI for payments. Half of them subscribe to multiple apps, and one in two downloads a new app every week, proof that India’s entertainment economy is no longer passive, it’s passionately participatory.
Gaming, once a niche, now commands the biggest share of digital wallets, with players willing to pay for upgrades, skins, and ad-free experiences. Video streaming remains king, with 54 per cent of users paying for premium plans across Netflix, Prime Video, and JioHotstar. Social platforms, meanwhile, are transforming into mini marketplaces where virtual gifting, in-app purchases, and even astrology consultations drive recurring revenue.
New content trends are also taking hold. Microdramas and short-form storytelling are capturing bite-sized attention spans, while anime has gone mainstream, led by hits like One Piece and Naruto. AI adoption is accelerating too, metro users are 2.5 times more likely to integrate AI into their daily routines than their non-metro counterparts.
“India has moved from paying for A-B-C offline to A-B-C-D-E-F-G online,” said Lumikai founder and managing partner Salone Sehgal. “Cultural shifts and tech habits are creating entirely new monetisation frontiers.”
As Sehgal puts it, India isn’t just watching the digital future unfold, it’s swiping it into existence.
Digital
BSE revamps website with real-time data, mobile-first design, smart search
New platform brings cleaner layout, live market trackers and easier navigation
MUMBAI: BSE has rolled out a major redesign of its official website, aiming to make market data faster to access and easier to navigate for both seasoned traders and new-age retail investors.
The updated platform introduces a cleaner, more modern interface, replacing the earlier dense and text-heavy layout with a streamlined design. Navigation has been simplified with clearly segmented menus across markets, corporates, public issues, members, investment advisers and research analysts, helping users find information without the usual maze of links.
At the top, a refreshed header now offers quick access to notices, media releases, trading holidays and career updates. A centralised search bar allows users to instantly locate securities using names, codes, IDs or ISINs, cutting down the time spent digging through pages. For those still attached to the old layout, a dedicated toggle lets users switch back during the transition period.
A key highlight of the revamp is the sharper focus on real-time market data. A live ticker band now runs across the site, offering updates on indices including the SENSEX and BANKEX, alongside pre-open market signals. The homepage also features interactive charts, giving users a quick visual read of market trends without needing to navigate deeper.
Market activity sections such as top gainers, losers, turnover stocks and block deals have been reorganised into tabbed formats, making them more intuitive and easier to scan. Meanwhile, specialised areas like index derivatives and corporate data have been upgraded with better visualisation tools, offering clearer insights into contracts, turnover, open interest and company fundamentals.
The overhaul also reflects a strong mobile-first approach. With a growing number of investors tracking markets on their phones, the new site is fully responsive, ensuring charts and data tables remain readable and interactive across devices.
With this redesign, BSE appears to be aligning its digital presence with the needs of a more tech-savvy investor base, where speed, clarity and usability are just as critical as the data itself.
