Kids
BAM! Entertainment and Cartoon Network team up for The Powerpuff Girls Movie
BAM! Entertainment, a developer and publisher of interactive entertainment software, has announced a multi-faceted promotional campaign to coincide with the North American debut of The Powerpuff Girls Movie.
The campaign includes television advertising, national retailer promotions, in-theatre sponsorship, direct mail, discount coupons and gift-with-purchase retailer strategic arrangements. This promotional campaign is one of the broadest in BAM! Entertainment’s history, says an official release.
The Powerpuff Girls, is one of Cartoon Network’s most popular series. Airing daily on Cartoon Network, the show attracts nearly 19 million viewers per week. Consumer products featuring the trio are popular in a variety of categories, including BAM! Entertainment’s lineup of video games, says the release.
The TV ads beginning 8 July will air on primetime for two weeks on Cartoon Network, showcasing The Powerpuff Girls: Chemical X-traction and The Powerpuff Girls: Mojo Jojo’s Pet Project.
The theatre promotions will involve sponsoring 500,000 concession trays in 1,100 theatres nationwide and a “One Million Scan and Win” Contest. A co-sponsorship with Toys R Us has also been worked out, in which movie tickets can be used to scan and win prizes at local Toys R Us retailers.
BAM! Entertainment’s current lineup of Cartoon Network products available include The Powerpuff Girls: Chemical X-Traction for Nintendo 64 and PlayStation(TM) One, The Powerpuff Girls: Mojo Jojo A-Go-Go for Nintendo Game Boy Advance, The Powerpuff Girls: Mojo Jojo’s Pet Project for PC. BAM! has also announced that it will bring The Powerpuff Girls to next generation consoles for the first time this year with a PlayStation(R) 2 game. BAM’s fall lineup of Cartoon Network games includes The Powerpuff Girls: Gamesville for PC and Dexter’s Laboratory: Chess Challenge for Game Boy Advance.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
