News Broadcasting
Balsara restructures Madison Media
MUMBAI: Sam’s at it again. The chairman of the Madison group, has restructured Madison Media, which has been ranked as the top media agency in the country, in order to “provide focused attention to large businesses and reward the senior talent pool of Madison Media, giving them more authority and responsibility,” says a company press release.
What Sam has done is that he has made Madison Media the mother brand with four other units under it, Madison Media Alpha, Madison Media Sigma, Madison Media Infinity and Madison Media Plus. Earlier, Madison Media coexisted with Madison Media Infinity and Madison Media Plus. Now two new units – Alpha and Sigma – have been created while the other two existing ones have been brought under the Madison Media Group.
Each of the four sub units is headed by a chief operating officer. While Alpha is spearheaded by Neelkamal Sharma, Infiinity’s man at the helm is Karthik Lakshminarayan, Sigma’s COO is Vanita Keshwani and Plus has Basabdatta Chowdhuri as its head. All the four will report in to Madison Media group CEO Punitha Arumugam.
Says Balsara, “An organisation needs to evolve. We respond and shape the environment improve quality of service we provide to our clients. Each of these will function as an SBU.”
Adds Punitha, “We now have a flatter structure which will provide greater focus to our clients business.”
While Alpha will have Procter & Gamble and Gillette as its main clients, Sigma will handle other mumbai accounts, Infinity will have Marico and Plus will service Airltel, explains Balsara.
He adds, “This reorganisation once again re-emphasizes that Madison has developed the ability to develop managerial talent and whenever an opportunity arises we are able to fill the slots with internal resources rather than look outside.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
