News Broadcasting
Balsara restructures Madison Media
MUMBAI: Sam’s at it again. The chairman of the Madison group, has restructured Madison Media, which has been ranked as the top media agency in the country, in order to “provide focused attention to large businesses and reward the senior talent pool of Madison Media, giving them more authority and responsibility,” says a company press release.
What Sam has done is that he has made Madison Media the mother brand with four other units under it, Madison Media Alpha, Madison Media Sigma, Madison Media Infinity and Madison Media Plus. Earlier, Madison Media coexisted with Madison Media Infinity and Madison Media Plus. Now two new units – Alpha and Sigma – have been created while the other two existing ones have been brought under the Madison Media Group.
Each of the four sub units is headed by a chief operating officer. While Alpha is spearheaded by Neelkamal Sharma, Infiinity’s man at the helm is Karthik Lakshminarayan, Sigma’s COO is Vanita Keshwani and Plus has Basabdatta Chowdhuri as its head. All the four will report in to Madison Media group CEO Punitha Arumugam.
Says Balsara, “An organisation needs to evolve. We respond and shape the environment improve quality of service we provide to our clients. Each of these will function as an SBU.”
Adds Punitha, “We now have a flatter structure which will provide greater focus to our clients business.”
While Alpha will have Procter & Gamble and Gillette as its main clients, Sigma will handle other mumbai accounts, Infinity will have Marico and Plus will service Airltel, explains Balsara.
He adds, “This reorganisation once again re-emphasizes that Madison has developed the ability to develop managerial talent and whenever an opportunity arises we are able to fill the slots with internal resources rather than look outside.”
News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
