Hindi
Balaji Motion Pictures to release Azharuddin’s biopic in Dolby Atmos
MUMBAI: Keeping pace with evolving technologies, Balaji Telefilms will be releasing several of its films in Dolby Atmos, which is Dolby’s new surround sound technology.
The first movie to release in Dolby Atmos will be ‘Azhar’, which is cricketer Md. Azharuddin’s biopic.
Dolby Atmos gives filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre, including overhead, to create the most engaging cinema experience ever.
Balaji Motion Pictures joint managing director Ekta Kapoor said, “With so many projects coming from our stable, our aim is to deliver films that entertain while enhancing every moviegoer’s experience. We want to serve our audiences with cutting-edge content that is supported by the finest audio quality, which is why we have decided to mix and release our forthcoming movies with Dolby Atmos. We are very excited to collaborate with Dolby to deliver the next generation of entertainment experience to our fans with Azhar being first of the many movies to release in Dolby Atmos.”
Dolby Laboratories India and south east Asia senior regional director ANZ Pankaj Kedia added, “Dolby is excited to work with Balaji Motion Pictures, one of the leading production houses in the Indian cinema industry. With the range of upcoming Dolby Atmos titles, we are confident that cinematic storytelling will be taken to a new level.”
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
