Kids
Baby TV to launch in Indonesia next month
MUMBAI: Baby TV and Dori Media International have signed an agreement with Indovision, Indonesia’s first Direct Broadcast Satellite (DBS) provider, to launch Baby TV, the television channel dedicated to infants and toddlers.
Baby TV is the first television channel designed especially for children under 3 years old. Broadcasting 24 hours and free of commercials or ads, Baby TV is geared towards learning, activity, fun and parent-child interaction. The channel is produced in collaboration with leading child psychologists and infant development experts and is a unique service for parents and grandparents.
Baby TV is already available on over 25 different platforms in 15 countries across Europe, the Middle East and Africa and is expected to be launched in Indonesia in Bahasa Indonesia language in May 2006.
The agreement is for a period of 10 years during which, Indovision will pay Baby TV and DMI a consideration from any income derived from the channel.
DMG president and CEO Nadav Palti says, “Although our business continues to be focused on Telenovela, our relationship with Indovision, the largest DTH operator in Indonesia, following the successful launch of our TV channel Televiva Vision 2 has given us a unique position to partner with other channels looking to enter the Asian market. Baby TV is a successful channel which is quickly establishing itself in the global market and Indovision, being the largest DTH operator in Indonesia is the natural partner. Baby TV offers a very unique service and we believe it will be very popular with parents and families in Indonesia.”
Dori Media Group is an international entertainment group active in the production, distribution and broadcasting of Telenovela. The group owns and sells high-loyalty TV content and branded merchandise attracting a wide variety of audiences in over 45 countries. In Israel, Dori Media Group owns and operates the Viva dedicated TV channels and Darset Productions production company.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
