GECs
B4U UK appoints Ashok Shenoy as distribution head
MUMBAI: While the mass exodus continues in India, same is not the case with B4U operations overseas.
B4U network has poached yet another senior executive from Zee UK. Following the foot steps of CEO Sunil Rohra, Zee’s Europe distribution head Ashok Shenoy has joined B4U as head of distribution.
Shenoy will be overseeing B4U Network’s distribution in UK, Europe, Middle East and South Africa.
“Ashok will spearhead B4U Network’s distribution strategy and further cement B4U’s presence on various platforms within key Asian populated regions. He has a wealth of experience and he will be an asset to B4U,” says B4U global CEO Sunil Rohra, as quoted in media reports.
Shenoy has 15 years of distribution and marketing experience. Prior to his stint with Zee UK, he had been the senior business development manager for five years with Siticable Network Ltd India. After joined Zee UK, he worked to launch Zee’s Caribbean operations. After successfully launching the Caribbean operations, Ashok Shenoy strengthened and expanded the ZEE Operations within Europe, say the reports.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
