GECs
B4U UK appoints Ashok Shenoy as distribution head
MUMBAI: While the mass exodus continues in India, same is not the case with B4U operations overseas.
B4U network has poached yet another senior executive from Zee UK. Following the foot steps of CEO Sunil Rohra, Zee’s Europe distribution head Ashok Shenoy has joined B4U as head of distribution.
Shenoy will be overseeing B4U Network’s distribution in UK, Europe, Middle East and South Africa.
“Ashok will spearhead B4U Network’s distribution strategy and further cement B4U’s presence on various platforms within key Asian populated regions. He has a wealth of experience and he will be an asset to B4U,” says B4U global CEO Sunil Rohra, as quoted in media reports.
Shenoy has 15 years of distribution and marketing experience. Prior to his stint with Zee UK, he had been the senior business development manager for five years with Siticable Network Ltd India. After joined Zee UK, he worked to launch Zee’s Caribbean operations. After successfully launching the Caribbean operations, Ashok Shenoy strengthened and expanded the ZEE Operations within Europe, say the reports.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
