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B4U to sport two new VJs model Shamita Singha and funny man Sajid Khan

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MUMBAI: Looks like B4U is resorting to the good old glam power to build up the audience base.

The network has announced two new addition to its VJ bandwagon, the Miss Earth India- 2001 and supermodel Shamita Singha and funny man Sajid Khan.

Although the channel is yet to announce the new programming line up, with the channel working fast towards building its distribution line up, it is just a matter of time before with the channel will be ready with a host of new shows.

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The appointments aside, the channel has also informed about departure of VJ Gauhar Khan. According to the release, she has moved on to pursue her career in films.

Singha, says a company release, started to model professionally in 1999 and since then she has participated in several international pageants, worked for many ad campaigns and runway shows. After becoming Miss Earth India in 2001, she went on to win five subtitles at the same beauty pageant and from that moment on she shot to fame.

Besides dabbling in modelling, Singha is also known as a good spokesperson and has landed many invitations to speak at industry-related events around the world. Additionally, she also does a lot of editorial work for magazines and is mostly involved with ramp shows for all the major designers throughout the country.

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Speaking about Singha’s appointments, B4U head honcho programming and production Khalid Sayed says, “Shamita Singha joins our existing live wire team of VJs… Keith, Ishitta, Salil, Amandeep and Gurmej. There is a great line up of new programming planned for the forthcoming months which are in the final stages…and we have BIG plans for Shamita…so stay tuned and catch the action on B4U Music and B4U Movies”he best value.”

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GECs

Samsung TV Plus launches Kings of Comedy channel

New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.

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MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.

The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.

Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”

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Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.

Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.

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