GECs
B4U Network appoints Satman Strategies as distributor
MUMBAI: B4U Network India is now awakening from a comatose slumber, on the distribution front.
The network that operates two channels in India — B4U Movies and B4U Music — after a complete overhaul in the management team, has now finalised a distribution deal with Satman Strategies Pvt Ltd.
Satnam Strategies will be handling the distribution of B4U Movies and B4U Music for the territories of South Asia, including India, Bangladesh, Nepal and Bhutan.
The company, a part of the Satellite Media Group, works through its network of offices in major cities as well as its 50 strong dealer network and representative offices in neighbouring countries.
In the past, the company has been involved in the design and implementation of the distribution strategies of several satellite channels, such as Sab TV, CMM Music, TV 5, DW TV and Aastha TV. In addition, Satman have also distributed, in selected territories, other channels such as Cartoon Network, HBO, CNN, Zee TV and its associated channels.
Launched in May 2000, B4U network’s B4U Movies is a subscription channel while B4U Music is free to air.
B4U India head of operations Ravi Nair says, “SMG’s expertise and experience in the satellite distribution industry will strengthen B4U’s distribution strategies and further enhance the distribution of its two channels in India. We are looking forward to a fruitful relationship between the two companies”.
According to SMG CEO Sudeep Malhotra, “We have been directly or indirectly involved with B4U since its inception, we now move ahead to the next level and together relaunch both the channels and gain better reach through more effective distribution.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
