News Broadcasting
Ayushmann Khurrana to feature in first episode of ‘Kiska Brand Bajega’ Season 2
MUMBAI: After a successful first season, CNBC-TV18, a business news channel of Network18, is back with season two of branding and marketing show 'Kiska Brand Bajega’ conceptualized by Business Of Ideas. Opening the first episode is Ayushmann Khuranna.
The second season will broadcast 13 episodes, including stalwarts from the entertainment, music and media industry.
The show has strongly differentiated itself from the regular chat shows by giving a comprehensive intellectual experience, entertainment as well as a mind opener to delve into the world of brands, says the press statement of the news channel.
The statement also mentions that while the first segment is a tête-à-tête about the making of the celebrity brand, the other segment of the show features the MDs and CXOs of the most renowned and leading brands in the industry.
Last season it had the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon (managing director & chairman of Thomas Cook), Aparna Acharekar (programming head of ZEE5) and this time too, we have some prestigious names like Shailesh Haribhakti (Chartered Accountant | Board & Audit Committee Chair | Independent Director | Evangelist – Economy, ESG, IR &ExTech), Praveen Tyagi (MD, PACE) and some more gracing the show.
Business of Ideas head Aditya Bhat said, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step.”
“The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media and this show captures these shifts as well. With us getting an overwhelming response on Season 1, it has pushed us to uncover more such brand stories and bring marketing closer to the end consumer,” Bhat also adds.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
