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Avid celebrates ‘The Great Gatsby’ at the 2013 Cannes Film Festival
MUMBAI: Editors Jason Ballantine and Matt Villa used Avid Media Composer to cut Cannes Film Festival opener ‘The Great Gatsby‘ in 3D.
The 2013 Cannes Film Festival, which runs till 26 May, opened with the latest adaptation of the F. Scott Fitzgerald novel, The Great Gatsby directed by Baz Luhrmann and starring Leonardo DiCaprio and Amitabh Bachchan. With careers spanning over 20 years, Ballantine and Villa are long-time Media Composer users and have worked on major projects including Bax Luhrmann‘s previous films ‘Moulin Rouge‘ and ‘Australia‘. Ballantine is currently using Media Composer on his next project, ‘Mad Max: Fury Road‘ and Villa is using it to cut ‘Predestination‘.
Ballantine said, “Every film throws a new set of creative and technical challenges for post-production that must be overcome. With so many variations in workflows to navigate, it‘s incredibly reassuring that there is no decision to be made with the offline cutting system – it‘s always Media Composer, that‘s a given. The reliability and functionality of the entire Avid product range is second to none.”
Media Composer empowers professionals to edit movies with 64-bit performance and provides easy-to-use video editing tools, and streamlined HD, file-based, and stereo 3D workflows.
Villa said, “During the shoot we had an editing station permanently on location and during post we had two fully operational cutting rooms running concurrently and in perfect sync; one in Sydney and one in LA. We called upon many tools from the Avid family to deal with the 3D material and they never faltered. Productions of this scale can be unrestrained and unpredictable, but Avid never fails in being stable yet flexible enough to get these jobs done.”
Avid VP worldwide marketing W. Sean Ford said, “Jason and Matt have done outstanding work on The Great Gatsby. Their achievement is a great example of why we are so committed to providing editors with the technology that lets them push the limits of what is technically possible– from syncing workflows across many locations, to working with 3D material. The Great Gatsby is a perfect example of what can result when professionals have the tools they need to turn their creative visions into reality.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
