iWorld
Atrangii’s ‘KINK’ reality show sets new viewership and engagement record
Mumbai: Atrangii TV and its OTT app helmed by Vibhu Agarwal has brought a one of its kind reality show called ‘K.I.N.K (Kiss Ishq N Konnections)’. This show also marked the debut of Reality TV Queen Divya Agarwal. Atrangii TV’s first-ever relationship-based reality show tested the love of six hot and happening couples in bold and challenging situations. This show was shot in an island resort in Daman and Diu.
With this, Atrangii became one of India’s first OTT to have a record growth in subscription because of their game-changer show. It was also amongst top 10 most-watched reality shows on OTT platforms in the month of September and is seeing a steady increase in viewership. It has also seen a multifold increase in viewership and subscription in the past few months and it has been steadily growing at 20-25 per cent month on month.
This show witnessed overall 250 million views across all social media platforms which was the highest for the platform since its inception. K.I.N.K had all the ingredients of a reality show and found its audience amongst youngsters, primarily in the states of Maharashtra, Delhi and Haryana. It has been a raging hit on social media too, raking in record engagement by being amongst the top 15 most engaging show as fan clubs were created and each task discussed in detail. While this show was enjoyed by all age demographics, it was majorly dominated by females, followed by men who turned to the show after the first few episodes. The platform also received record breaking subscriptions from iOS users and received a staggering 70% views/subscription from female viewers
Speaking on the success of KINK, VP content & business alliances Nivedita Basu said, “We are thrilled to see this unprecedented response to our first ever reality show KINK. We always believed this show will be a gamechanger for Indian OTT and for our platform as it has all the ingredients for a masala reality show. We scouted for contestants across the length and breadth of the country, who were confident, bold had a personality of their own and full of the zing to keep the viewers engaged and hooked. This has only encouraged us to further bolster our non-fiction offering. Our next show will be a unique chat show and we will soon be making an announcement for that.”
The host of the show, an elated Divya Agarwal shared, “This show got my attention from the concept itself! There are a lot of dating reality shows but this one feels fresh and new. I am thankful to the audience for giving me constant love, from being a contestant in a dating reality show to now hosting one. KINK will remain very special for me. I made some genuine connections and I am blessed to receive so much love from people across the country. My social media is flooded with messages and I can say that this has been getting so much love from all over the country. My social media is flooded with messages and Indeed it has been a dream stint! Can’t thank Atrangii enough to help me connect with my fans and audiences.”
This show is streaming on Atrangii OTT!
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
