GECs
Atrangii TV to telecast shows ad-free
Mumbai: The newly launched Hindi GEC, Atrangii TV, has announced that shows will be available break-free, without any additional premium charges.
Audiences across the country can enjoy their favourite shows on the channel without any breaks and experience premium OTT-style viewing while watching a television channel with their family.
This is the very first time that a Hindi GEC will run their entire programming line-up break-free without any premium subscription.
Atrangii TV has come up with its first-ever pricing benchmark from 1 August 2022. The unique and varied content targeting different genres of audiences is the USP of the channel and hence makes it different from other GECs who prefer to showcase only regular family soap dramas. From historical and mythological to comedy and romance, Atrangii TV provides a varied range of shows for all its audiences.
Speaking about a first-of-its-kind roll-out, Atrangii TV founder and group CEO Vibhu Agarwal said, “Since the launch of the channel, our endeavour has been to curate gripping, cutting-edge concepts with high production values. “We want our viewers, who are Hindi-speaking and understand audiences across the length and breadth of the country, to enjoy quality content. Adding to the experience, we want our viewers to enjoy premium viewing without paying anything additional. Hence, the Atrangii channel is break-free, which further enriches the viewing experience of the audience.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
