DTH
Atari to bring video game ‘Godzilla: Unleashed’ to Wii, Nintendo DS & PSP
MUMBAI: Atari, Inc., third-party video game publisher has announced the development of Godzilla: Unleashed, a giant fighting monsters game which will tear its way onto Wii, Nintendo DS and PSP (PlayStation Portable) system in fall 2007.
“We are building on the famous Godzilla franchise by focusing on multiple story paths, devastating urban destruction, and utilizing the most imposing creatures in film history, all in one hard-hitting fighting game,” said Atari, Inc director – marketing Rick Mehler. “In Godzilla: Unleashed for the Wii, players will tap into their inner monster powers when using the system’s wireless, motion-sensing controller.”
Godzilla: Unleashed is a fighting game on a giant scale. The game stars the legendary Godzilla and a slew of the most renowned monsters of all-time. Gamers are challenged to ultimately save the planet from mayhem and destruction. Set in urban arenas, Godzilla: Unleashed’s interactive 3D cityscapes, big destructible buildings, soaring skyscrapers and towering alien formations provide the backdrop to epic worldwide destruction, informs an official release.
Players will claw, kick, stomp, throw and blast their way through the streets of major world cities in order to claim the beastly title: King of the Monsters. In addition to a fully reinvented combat system, Godzilla: Unleashed will feature an non-linear storyline which will allow players to influence how the story unfolds through their choices within battles.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
