Asianet set to premiere ‘#Home’ on 25 December

Mumbai: Malayalam general entertainment channel Asianet is set to premiere “#Home” on Christmas Day.

The channel is gearing up to air the biggest releases in 2022 including “Marakkar- Lion of the Arabian Sea,” “RRR,” “Bro Daddy,” “Aarattu,” “12th Man,” “Kaaval,” “Bhramam,” “Keshu Ee Veedinte Nadhan,” “Kanakam Kaamini Kalaham,” “Kaane Kaane,” “Lalitham Sundaram Minnal Murali,” and “Malayankunju” to name few.

“Asianet is a household name in Kerala and we remain committed to delivering high-quality entertainment that resonates with the viewers in the market,” said Star and Disney India head – network entertainment channels Kevin Vaz. “Watching movies on television as a family continues to be the norm and there is a high demand for quality movies from Malayalam speaking audiences across demographics. Asianet’s library of contemporary and quality movies makes it a sought-after destination for brands to reach out to their key target segments,” he added.

Asianet has a library of 1500+ Malayalam films. In the last few years, the channel has significantly ramped up movie acquisitions in line with the constantly evolving tastes of the audience. These include some of the biggest 2021 hits like “Drishyam 2,” “Nayattu,” “Joji,” and “The Great Indian Kitchen,” all of which were well received by audiences outside of Kerala as well. Asianet also has 41 out of the all-time top 50 IMDb-rated films in Malayalam.