News Broadcasting
Asianet News Digital honoured at YouTube’s Diamond Creator Award
Mumbai: Asianet News Digital (AN Digital), a brand owned by Asianxt Digital Technologies (formerly known as Asianet News Media and Entertainment Pvt. Ltd.) has surpassed 10 million subscribers on its Malayalam language channel. It is also the first Malayalam News channel to achieve this milestone
This achievement cements AN Digital’s leadership in reaching audiences with culturally relevant video content. Achieving this subscriber milestone marks a notable accomplishment in the digital news industry, especially among Indian-language news platform creators.
Speaking on the accomplishment, COO Samanth Sharma commented “We are thrilled to receive the Diamond Creator Award from YouTube, which is a testament to our dedication to providing credible and impactful news in Malayalam. This achievement reflects the hard work of our teams and the trust our audiences have placed in us. Asianet News Digital will continue to innovate and expand our digital video presence to serve audiences across all our languages better.”
Highlighting the brand’s growth, CEO Neeraj Kohli said, “I am immensely proud of our team for reaching this incredible milestone. This recognition is a reflection of our collective efforts and passion for storytelling. We look forward to reaching even greater heights and continuing to be a trusted voice for our audiences.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
