eNews
Asianet News Digital achieves 110 per cent YoY audience growth
Mumbai: Asianetnews.com has reported 110 per cent audience growth in FY’24 as per the latest ComScore report for digital news publishers. This positions the brand as the leader in audience growth rate among its peers.
Asianetnews.com, a brand owned by Asianxt Digital Technologies operates in 8 languages namely Malayalam, Kannada, Tamil, Telugu, Hindi, English, Bangla and the recently launched Marathi edition. This audience growth firmly establishes its position as one of India’s leading digital news publishers. Additionally, the growth in monthly active users was accompanied by an 80 per cent increase in Page Views, the second highest in the category.
Highlighting the efforts that went behind the achievement, Samarth Sharma, chief operating officer, commented “We have made huge strides from being a dominant regional player to a leading National digital media organisation and this is proven by our phenomenal YoY growth story. Big thanks and credit to all our team members and partners to deliver such phenomenal results in the most efficient manner, especially considering several challenges arising due to multiple updates in search algorithms, market conditions and other factors.”
Congratulating the team for this achievement, Neeraj Kohli, chief executive officer, added, “We mark another season of success in our Digital Business, which is a testament to our unwavering commitment to innovation and adaptation. Our sustained success underscores our commitment to meeting the evolving needs of our growing Pan-India audience and solidifying our position as leading digital publisher. This remarkable growth reinforces our relentless pursuit of excellence and our ability to stay ahead in a dynamic digital landscape”.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
