Asian American, Hispanic TV homes grow by 3.6 % in US

MUMBAI: Asians and Hispanic/Latinos remain the fastest-growing television segments of the American population. Television households for each increased by 3.6 per cent over last year, according to Nielsen Media Research.

Nielsen’s National Universe Estimates (the estimate of television viewers within the population) also show that the number of Black or African American television households grew faster than the national US average, 1.3 versus 1.1 percent, respectively

Although Nielsen has previously released information on total Asian households, this is the first time that it has released information on national Asian demographics.