iWorld
Ashish Naik heads to FanCode as ad sales head
MUMBAI: Selling airtime and digital can be fun – not just a job – for some. Like it has been for Ashish Naik. The latest move the seasoned sales gent has made is to hop over to sports entertainment app Fancode as ad sales head. Naik brings extensive experience in online advertising, brand management, sales, and business development to his new position.
In his announcement, Naik expressed enthusiasm about his new role, stating that he aims to build and scale advertising revenue for the platform. With over a decade of experience in the digital media industry, he has held key roles in several major organisations.
Prior to joining FanCode, Naik served as vice president of sales at Pinkvilla for 18 months, where he contributed to business development and brand partnerships. Before that, he was senior business director at iCubesWire, managing client relations and digital media sales.
Naik’s tenure at Olx Advertising as director of agency business spanned over three years, during which he fostered partnerships with agencies and expanded the company’s advertising capabilities. He also held the position of national sales head at Network18 and Times Internet, managing ad sales for key verticals and driving revenue growth.
An alumnus of Mumbai Educational Trust (MET) and Somaiya College, Naik holds a master of business administration (MBA) and a bachelor of science (BS) degree.
His extensive expertise in digital advertising, strategic partnerships, and revenue management is expected to contribute significantly to FanCode’s growth and success as it continues to engage sports enthusiasts across the country.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
