DTH
Arun Kapoor becomes new Dish TV CEO
MUMBAI: Dish TV India has informed Bonmbay Stock Exchange that upon the recommendation of the Nomination and Remuneration Committee of the Board, the Board of Directors of the Company at their meeting held on 20 November 2015inter alia, has approved the appointment of Arun Kumar Kapoor as the Chief Executive Officer of the Company with effect from November 23, 2015.
Further, Kapoor, has also been nominated as a ‘Key Managerial Personnel’ of the Company under the applicable provisions of the Companies Act, 2013 and Listing Agreement. Kapoor was earlier CEO of Taj TV, the Zeel; groups distribution business subsidiary, a post from which he resigned in April 2015.
Dish TV India CMD Jawahar Goel, while welcoming Arun Kapoor on board said, “Arun brings a depth of business experience that will be a perfect complement to the expertise of Dish TV in the DTH industry. His business acumen will enhance our ability to deliver consumer oriented services while also increasing stake holder’s value.”
Kapoor, on his appointment as the CEO of Dish TV, said, “I am delighted to have the opportunity to lead Dish TV at this important stage in its journey and look forward to working with the Dish TV team to ensure that the Company delivers as per its strategic business objectives.”
It may be recalled that the earlier Dish TV CEO R.C. Venkateish or RC as he is called had resigned effective October 31, along with a number of personnel at Dish TV following a board meeting on October 27. The meeting also saw the elevation of managing director Jawahar Goel as Dish TV chairman, and the resignation of non-executive promoter director Subhash Chandra from the board. RC shall however continue to be associated with the company in an advisory role specifically in areas relating to content, legal and regulatory affairs. He shall also continue to represent Dish TV in the DTH Association and before industry and regulatory bodies.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
