DTH
Applications for DD Free Dish Bucket R1 MPEG-2 slots invited by Prasar Bharati
MUMBAI: Prasar Bharati has invited applications to fill up reserved Bucket R1 MPEG-2 slots of DD Free Dish DTH Platform on pro-rata basis for the period from 15 April to 31 May in accordance with amendment to Policy Guidelines of slots of DD Free Dish, notified on March 30 2019.
Only devotional/spiritual satellite channels, including channels promoting yoga, ayurveda, health and wellness based on traditional methods, licensed by the Ministry of I&B and categorized as Bucket R1 as per the amendment to policy guidelines for allotment of slots on DD Free Dish Direct to home satellite platform, notified by Prasar Bharati on 30.3.2019, are eligible to apply for allocation of these slots on pro-rata basis.
The interim reserve/base price of Bucket R1 for allotment of slots on DD Free Dish on pro-rata basis is Rs 3.00 crore per year. Hence, the pro-rata carriage fee for the period from 15.04.2019 to 31.05.2019 will be Rs. 45,58,356/- (Rupees forty five lakhs fifty eight thousand three hundred fifty six only) inclusive of GST @18%.
Broadcasters desirous of placing their Channels on DD Free Dish shall be required to declare genre and language of their channel while applying for pro-rata allocation.
E-auction, if required, will be held on 12.04.2019.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
