iWorld
Applause Entertainment partners with IN10 Media Network’s Juggernaut Productions
Mumbai: Applause Entertainment and IN10 Media Network announced a partnership where the two brands will be co-producing premium original content. Under this partnership, Juggernaut Productions, IN10 Media Network’s production arm, will combine forces with the content studio to develop exclusive original IPs and meet the growing demand for qualitative entertainment in the market.
Under this co-production partnership, Applause Entertainment and Juggernaut Productions will co-fund and co-produce content for the burgeoning OTT market. Two projects have been greenlit and more IPs will be announced in the near future.
IN10 Media Network MD Aditya Pittie said: “The evolution of the OTT platforms has seen a dramatic change in the manner in which content is made and consumed. The plurality of voices that this medium offers has opened up an exciting new world for all content creators. This partnership between Juggernaut Productions and Applause Entertainment is driven by the philosophy of bringing compelling Indian stories, backed with highest caliber production to the viewers. We look forward to working with Sameer and his team, and leverage the assets and strengths of both companies to bring engaging and binge-worthy stories to the audiences.”
Applause Entertainment CEO Sameer Nair said: “The demand for quality content is at its peak and partnerships with like-minded content creators, widens the horizons for all the players out there. The current digital ecosystem is most vibrant and with the collaborative creative energies of both corporations, we’re looking forward to creating exciting original stories for our viewers.”
In India, one of the world’s fastest-growing media markets, Applause Entertainment is a brand that is associated with premium digital content across genres and languages. The studio has created a vast range of successful digital series like the Indian adaptations of shows like ‘Criminal Justice’, ‘Hostages’, ‘The Office’, ‘Mind The Malhotras’, has developed original dramas like ‘Hasmukh’, ‘City of Dreams’, ‘Bhaukaal’ and has also worked on the adaptations of best-selling books like ‘The Scam’, ‘Marry Me, Stranger’ etc.
Launched less than a year ago, Juggernaut Productions is a platform-agnostic production house specializing in content ideation, production, and post-production, providing world-class content to brands and businesses across platforms. A veteran Creative Producer with over 20 years of experience, Samar Khan is the Chief Operating Officer of OTT division at IN10 Media Network’s production arm. Recently, under his leadership, Juggernaut Productions delivered its first successful and widely-watched series, ‘Code M’.
The alliance between the two independent players with proven excellence in creativity and production ushers in an exciting new phase in the business of content creation.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
