Hollywood
AP names Jennifer Lawrence ‘Entertainer of the Year’
MUMBAI: The battle for the Associated Press (AP) entertainer of the year came down to the Girl on Fire and the Queen of Twerk.
Jennifer Lawrence edged out Miley Cyrus by one vote in the Associated Press annual survey of its newspaper and broadcast members and subscribers for “Entertainer of the Year”.
There were 70 ballots submitted by US editors and news directors. Voters were asked to consider who was the most influential on entertainment and cultural front in 2013. Lawrence won 15 votes, Cyrus had 14, Netflix was a close third, earning 13 votes for altering the TV landscape with its on-demand format and hit original series.
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However, Lawrence, who started the year with an Academy Award for best actress, hit it big all through the year first with The Hunger Games Catching Fire and wrapped 2013 with a critically acclaimed performance in David O. Russell’s American Hustle that has just earned Golden Globe and Screen Actors Guild Award nominations.
Lawrence was a favourite of many because of her diverse roles as well as her Academy Award for Best Actress. She has since been nominated for both a Golden Globe and Screen Actors Guild Award for American Hustle.
The second in the list – Miley Cyrus also made headlines in 2013, but for many different reasons. She made her first splash in August during the MTV Video Music Awards, but kept her twerking ways for the rest of the year. Cyrus later smoked pot onstage in Europe, continued to undress in many different situations and went through a very public break up with fiancé Liam Hemsworth.
She also made fashion headlines with her pixie haircut.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
