Kids
AOL launches KOL Jr. on the Web
MUMBAI: Preschoolers now have their own website, with the launch of KOL Jr., AOL’s website for kids aged 2 to 5, at http://www.koljunior.com/. The site contains original cartoons, games, music, bedtime stories and other fun, interactive features designed to help parents introduce the Internet to their young children.
The launch of KOL Jr. also marks the debut of a brand new cartoon called Pilar’s Adventures, which covers topics that engage preschoolers’ imaginations while helping them deal with everyday life experiences.
“Parents want to be as involved as they can with their young kids while they are online,” said AOL Kids & Teens SVP Malcolm Bird, “At KOL Jr., parents and their children will have fun learning and playing together, with fresh content and activities that aren’t available anywhere else online.”
Developed by a former teacher and current programming director for AOL, Pilar’s Adventures follows Pilar, a young horse with a wild imagination who joins her new friends in Farmer Roxy’s barnyard. Pilar and the gang — Cleg the horsefly, Hampshire the pig and Susa the owl — explore new places all while learning new and valuable life lessons.
The animated cartoon will launch with 10 five-minute episodes. Beyond Pilar’s Adventures, young kids will also find other engaging activities on the new KOL Jr. service including:
” – Animal Videos – Watch videos from National Geographic and footage of dolphins swimming at the National Aquarium.
” – Games – Play games featuring Pilar’s Adventures’ characters, such as coloring and dot-to-dot, and educational games from AOL Learning Games.
” – Music – Dance along to popular tunes by the Wiggles, Strawberry Shortcake, Hi-5, Barbie Princesses and Barney.
” – TV – Check out kid-friendly movies and DVDs clips such as Muppets, Trollz, Chicken Little, Cinderella, Bambi, Care Bears and Scooby Doo will be available.
” – Toy Time – Become official Toy Time Testers. Parents and kids work together to rate toys from all the biggest toy companies.
” – Printables – Print out some of their favorite characters including Pilar characters, KOL Gliders, Teenage Mutant Ninja Turtles, Winx and many others.
This launch follows the success of KOL – AOL’s highly popular service for kids aged 7 to 12, and will compliment other content already available for kids on AOL.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
