iWorld
Anuraag Muskaan’s ‘Janta Ki Awaaz’ brings top ministerial candidates to ShareChat Audio Chatrooms
Mumbai: The election season will kick off soon and there have been numerous conversations around the winning parties. It is extremely important to understand consumer sentiment and what could be better than providing people with a platform to ask pertinent questions directly to the politicians? Given this scenario, Anuraag Muskaan, a prominent news anchor, formerly associated with ABP, is curating a special chat show titled ‘Janta Ki Awaaz’ in association with Krazyfox productions on India’s largest social media platform ShareChat. Kicking off from 18 October, ‘Janta Ki Awaaz’ would be hosted live on ShareChat Audio Chatrooms for both Janta and politicians to communicate and plan for a better India ahead. Many popular politicians representing opposition as well as the incumbent will be joining these sessions, the first session will host Ramesh Singh Mendola (MLA from Indore).
ShareChat Live Audio Chatrooms is an innovative format that will allow over 180 million monthly users of the platform to ask live questions and raise issues directly with politicians. Users on ShareChat would be able to join ‘Janta Ki Awaaz’ chatroom on the app, request an audio slot and get a chance to ask questions from the ministers.
Announcing the launch of the show, Anuraag Muskaan said, “There is no better time to strike conversations around key political issues relevant to parties, portfolio, state, youth, manifesto and local issues than the election season itself. I am extremely excited to champion this on India’s largest homegrown social media platform, ShareChat. With ShareChat’s ability to offer a wide youth audience across the country and uniqueness of chatrooms to bring people together on one platform, we want to understand the pulse of the audience on issues that are relevant to them. ‘Janta Ki Awaaz’ will be the go to show where politicians and people can communicate with each other directly.”
With over two decades of experience, Muskaan has worked with established names in the media industry such as Jain TV, ETV Urdu, Sahara Samay, Star News, RajyaSabha TV, India TV, India News and most recently at ABP News.
In the first episode of the show, Anurag will be speaking to Ramesh Mendola on 18 October at 8 pm. Click on the link to join live – https://sharechat.com/chatroom/ca58ae46-3df1-4cae-a3b5-476092dc87c5?d=n
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
