iWorld
Anuraag Muskaan’s ‘Janta Ki Awaaz’ brings top ministerial candidates to ShareChat Audio Chatrooms
Mumbai: The election season will kick off soon and there have been numerous conversations around the winning parties. It is extremely important to understand consumer sentiment and what could be better than providing people with a platform to ask pertinent questions directly to the politicians? Given this scenario, Anuraag Muskaan, a prominent news anchor, formerly associated with ABP, is curating a special chat show titled ‘Janta Ki Awaaz’ in association with Krazyfox productions on India’s largest social media platform ShareChat. Kicking off from 18 October, ‘Janta Ki Awaaz’ would be hosted live on ShareChat Audio Chatrooms for both Janta and politicians to communicate and plan for a better India ahead. Many popular politicians representing opposition as well as the incumbent will be joining these sessions, the first session will host Ramesh Singh Mendola (MLA from Indore).
ShareChat Live Audio Chatrooms is an innovative format that will allow over 180 million monthly users of the platform to ask live questions and raise issues directly with politicians. Users on ShareChat would be able to join ‘Janta Ki Awaaz’ chatroom on the app, request an audio slot and get a chance to ask questions from the ministers.
Announcing the launch of the show, Anuraag Muskaan said, “There is no better time to strike conversations around key political issues relevant to parties, portfolio, state, youth, manifesto and local issues than the election season itself. I am extremely excited to champion this on India’s largest homegrown social media platform, ShareChat. With ShareChat’s ability to offer a wide youth audience across the country and uniqueness of chatrooms to bring people together on one platform, we want to understand the pulse of the audience on issues that are relevant to them. ‘Janta Ki Awaaz’ will be the go to show where politicians and people can communicate with each other directly.”
With over two decades of experience, Muskaan has worked with established names in the media industry such as Jain TV, ETV Urdu, Sahara Samay, Star News, RajyaSabha TV, India TV, India News and most recently at ABP News.
In the first episode of the show, Anurag will be speaking to Ramesh Mendola on 18 October at 8 pm. Click on the link to join live – https://sharechat.com/chatroom/ca58ae46-3df1-4cae-a3b5-476092dc87c5?d=n
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
