iWorld
Anne Sweeney & Microsoft’s Brad Smith joins Netflix board
MUMBAI: Netflix, Inc has added former Disney Media Networks co-chair and Disney-ABC Television president Anne Sweeney, and Microsoft Corp executive vice president and general counsel, legal and corporate affairs Brad Smith to its board.
With this the total number of directors are now nine.
“We look forward to benefitting from Brad and Anne’s perspective as we continue to build our global Internet TV network,” said Netflix co-founder and chief executive Reed Hastings.
Sweeney’s entertainment experience spans more than three decades including senior roles at the Walt Disney Co., 21st Century Fox and Viacom. Until she stepped down in January, she oversaw Disney’s cable, broadcast and satellite properties around the world since 2004. Previously, she helped establish and served as FX Networks chairman and CEO, part of the Fox Entertainment Group of 21st Century Fox. Earlier in her career, she spent more than 12 years at Viacom’s Nickelodeon network.
Smith, who has served as Microsoft’s general counsel since 2002, has amassed broad global technology and public policy experience since joining the company in 1993. He spent three years leading the company’s legal and corporate affairs team in Europe and five years as deputy general counsel responsible for such teams outside the US. His area of expertise includes competition law, intellectual property, government surveillance and privacy.
iWorld
Meta tests Instagram Plus with stealth features and extended story tools
New paid tier targets everyday users with more control and privacy perks
MUMBAI: Meta appears to be doubling down on subscriptions, quietly testing a new premium tier called Instagram Plus that brings a mix of privacy, control and visibility tools to everyday users of Instagram.
Unlike Meta Verified, which is geared towards creators and businesses, the new offering is aimed squarely at regular users who want a little more control over how they show up and what they see on the platform.
At the heart of Instagram Plus is a rethink of Stories, the app’s most widely used feature. The test introduces the ability to view Stories anonymously, meaning users can watch or preview content without appearing in the viewer list. It also adds “rewatch insights”, allowing users to see how many times their own Stories have been viewed, a metric that has long been a source of curiosity.
There is more. Stories can stay live for up to 48 hours instead of the usual 24, giving posts a longer shelf life. Users can also create multiple audience lists beyond “Close Friends”, making it easier to tailor content for different circles such as work, family or social groups.
For those chasing visibility, a weekly “Story Spotlight” feature lets users push a post to the front of their followers’ feed. Meanwhile, searchable viewer lists make it simpler to track who has seen a Story, and a new “superlike” reaction adds a more animated way to stand out in direct messages.
The feature set may feel familiar to some. Several of these tools have previously existed through third-party workarounds or have been widely requested by users, particularly the ability to browse Stories discreetly.
Pricing for the test is deliberately modest, suggesting a strategy focused on scale. Early trials show subscription costs at roughly $1 to $2 per month in markets such as the Philippines, Mexico and Japan. The feature has not yet rolled out in India, the United States or Europe, though a broader launch later in 2026 is widely expected if the pilot gains traction.
The move reflects a broader shift in Meta’s business model. With digital advertising facing increasing competition and regulatory scrutiny, subscription products offer a more predictable revenue stream. Rivals such as Snapchat Plus have already found success, building a sizeable paying user base with similar premium add-ons.
For Meta, the bet is simple: give users more control, a touch of stealth and a dash of exclusivity, and they may be willing to pay. If the early signs hold, Instagram Plus could turn everyday scrolling into a slightly more curated, and monetised, experience.
